AppToYou

Client
Shlomo Insurance

Services
Naming · Brand Identity · Campaign Design · Web Design

A complete visual identity created for the launch of App To You, a car insurance product based on a pay-as-you-drive model.

The project included naming, logo design, brand identity, campaign materials, and a one-page website. The goal was to introduce a new insurance concept through a visual language that felt approachable, memorable, and distinct in a highly competitive market. An illustrated design system, built around a consistent color palette and illustration style, created a recognizable identity across all communication materials.