Arak A-Mechaye
Client
Wine in the City
Services
Packaging Design · Label Design
A label series created for A-Mechaye, a private-label flavored arak collection developed for Wine in the City.
The project included the design of four distinct labels, each representing a different flavor while maintaining a unified visual identity across the collection. Each flavor was given its own color palette and custom pattern, creating a clear visual distinction while maintaining a consistent identity across the series
The visual system was built around a consistent structure, allowing every label to feel unique while remaining part of a cohesive product family.
